Americans Invited to Help Iraq and Afghanistan Veterans Live the "High Life”
Miller High Life announced today it is partnering with Iraq and Afghanistan Veterans of America (IAVA) for a second year in order to "Give a Veteran a Piece of the High Life." The iconic American beer brand will contribute up to $1 million in cash and “High Life” experiences.
In 2010, Miller High Life provided thousands of Iraq and Afghanistan veterans with memorable, all-American experiences that civilians often take for granted. Now the common-sense championing brand is once again rallying legal-drinking-age beer drinkers to support those who’ve served by returning specially marked Miller High Life and Miller High Life Light bottle caps and can tabs to participating retail accounts or via mail between June 1 and September 30, 2011. For each cap or tab returned, Miller High Life will donate 10 cents to IAVA to provide veterans with a variety of “High Life” experiences...read more on MillerCoors.com.