Corona and the V Foundation Team Up to "Find A Cure"
Donation Campaign Awards 100 Percent of Net Proceeds to Support Cancer Research
CHICAGO – (February 2012) – Crown Imports announced that Corona Extra and Corona Light are teaming up again in 2012 to support The V Foundation for Cancer Research in raising money to find a cure for
cancer. Since its inception in 1993, The V Foundation, founded by legendary North Carolina State basketball coach Jim Valvano and ESPN, has raised more than $120 million for cancer research.
From March 5 through April 3, the “Find a Cure” donation campaign will encourage consumers to join Corona Extra, Corona Light and The V Foundation in the fight against cancer by making charitable contributions at participating bars, restaurants and store locations, or by visiting the donation page at www.jimmyv.org/findacure. The V Foundation awards 100 percent of its proceeds towards cancer research.
“Crown Imports and Corona are proud to continue our partnership with The V Foundation to focus our mutual efforts in supporting such a deserving cause,” said Bill Hackett, president of Crown Imports, Corona’s exclusive U.S. importer. “As in previous years, our goal is to reach as many consumers as possible – in bars, restaurants, retail stores and online – to help secure contributions which will be applied towards vital cancer research.”
In addition to donating online at www.jimmyv.org/findacure, consumers can also visit the Corona Extra and Corona Light Facebook pages to contribute to The V Foundation directly, as well as share the “Find a Cure” promotion with their friends.
“Year after year, The V Foundation, Crown Imports and Corona prove to be a winning team and we are thrilled to partner yet again to help fulfill my brother Jim’s dream of finding a cure for cancer,” said Nick Valvano, chief executive officer of The V Foundation. “While the foundation has many accomplishments, it’s through collaborative partnerships like these that we are closer to our goal of ending a disease that affects millions of people around the world.”
Coinciding with the college basketball tournament in March, patrons at thousands of partnering bar or restaurant locations across the country can show their support in the quest for a cure by filling out a “Find a Cure” paper basketball donation recognition decal complete with their name and whom their donation supports.
To learn more about this promotion and Crown Imports’ ongoing partnership with The V Foundation, visit www.facebook.com/Corona or www.facebook.com/CoronaLight. Direct donations can also be made by going to www.jimmyv.org/findacure.