Diageo Golden Bar Awarded to J&L Ventures
Norwalk, CT – July 17, 2006 – Spirits, wine and beer distributors from across the country boarded the historic USS Intrepid in New York City's Hudson River last Thursday evening for the Third Annual Golden Bar Awards, the beverage alcohol industry's equivalent of the Academy Awards.
The Golden Bar Awards, presented by Diageo, the world's leading spirits, beer and wine company, honors distributors and brokers whose passion for the business and enterprising spirit set the standard for the industry over the past year.
Ivan Menezes, President and CEO of Diageo North America, thanked all of Diageo's distributors, recognizing their "untold examples of achievement and excellence." Menezes saluted the audience citing them all as "leaders in this industry and in your communities."
The Golden Bar Awards recognize distributors and brokers for performance across brands including Smirnoff, Captain Morgan, Guinness and Beaulieau Vineyard. Awards are also given for Corporate Citizenship, Control states and Distributor of the Year. This year, Diageo also recognized distributors for their performance over three years for beer, wine and spirits.
In total 27 statuettes made of 24 carat gold were awarded to distributors. Each Golden Bar statuette weighs eight pounds, stands more than a foot tall and is produced by R.S. Owens, the company that created the Oscar®, presented by the Academy of Motion Picture Arts and Sciences.
The aircraft carrier Intrepid helped form the backbone of the United States Navy and its commitment to securing peace and freedom during World War II. The ship was a fitting location given the rich history shared by distributors and Diageo brands alike.
The evening's festivities concluded with an awe-inspiring fireworks display that illuminated the New York City skies.
J&L Ventures was a Golden Bar recipient for Beer Excellence- Flavored Malt Beverages.
Please visit the Diageo Golden Bar Awards website for more information.