Diageo Honors J&L for Beer Excellence
New York, NY - (July 11, 2008) – The country's leading spirits, wine and beer distributors were honored at the Fifth Annual Golden Bar Awards at the Museum of Natural History in New York City last night.
Diageo, the world's leading spirits, wine and beer company, hosts the Golden Bar Awards every year, the beverage alcohol industry's equivalent of the Academy Awards, to celebrate distributors and brokers from across the United States for their excellence in the marketplace and the important role they play in their communities.
"Tonight, we honor all of our distributors for their hard work and commitment to building our brands. In this competitive environment, their great passion for this business has been critical to Diageo's success," said Ivan Menezes, President and CEO, Diageo North America.
The Golden Bar Awards recognize distributors and brokers from across Diageo's brands including Smirnoff, Captain Morgan, Guinness and Beaulieau Vineyard. Awards are also given for Innovation Launches, Control states and Distributor of the Year.
In total, 32 statuettes made of 24 carat gold were awarded to distributors. Each Golden Bar statuette weighs eight pounds, stands more than a foot tall and is produced by R.S. Owens, the company that created the Oscar®, presented by the Academy of Motion Picture Arts and Sciences.
J&L Ventures, LLC won a Golden Bar for Beer Excellence – Progressive Adult Beverages.
Please visit the Diageo Golden Bar Awards website for more information.