J&L Receives Innovative Launch Award from Diageo
New York, NY – Diageo, the world's leading premium spirits, wine and beer company, honored spirits, wine and beer distributors at the Seventh Annual Golden Bar Awards at The Metropolitan Museum of Art in New York City Monday night.
The Golden Bar Awards, the beverage alcohol industry's equivalent of the Academy Awards, celebrates distributors and brokers from across the United States for their excellence in the marketplace and the important role they play in their communities.
Ivan Menezes, President and CEO of Diageo North America commended Diageo's distributors for their hard work and contributions to a very successful year in the industry, despite a difficult environment, remarking, “Tonight, we honor and applaud the achievements of the best of the best among us. What makes our winners truly spectacular is that they show all of us what we can do when we are at our best – even under challenging conditions.”
J&L Ventures was given the Innovative Launch Award for Beer. This award recognizes the superior launch execution for a new product and gauges depletions vs. plan, distribution, and merchandising.
Please visit the Diageo Golden Bar Awards website for more information.