The Original Light Beer Brings Back Original Lite Can
The Original Lite Can features the familiar images of hops, barley and the words "a fine pilsner beer," which reinforce the high quality ingredients and the unique brewing process that consumers have enjoyed for generations.
"There was a time when all that existed was heavy beer that weighed you down," said Elina Vives, marketing director for Miller Lite. "The launch of Miller Lite broke this category convention and offered beer drinkers the best of both worlds, great taste at only 96 calories and 3.2 carbs. Miller Lite is the original light beer and this limited-edition can celebrates that innovation and helps inform consumers of the rich history behind our beer."
In addition to becoming available to consumers in January, the Original Lite Can will appear in the upcoming Paramount Pictures’ release, Anchorman 2: The Legend Continues. The news team can be seen enjoying the Original Lite in the film, which will be released nationwide December 18.
Better Brands of South Georgia, Beverage South of Aiken/Columbia, Beverage South of Augusta, Jackson Beverages, Macon Beverage Company, North Georgia Distributing Co. and Triangle Wholesalers will be distributing the limited-edition Original Lite Can from January through March in 12-, 16- and 24-ounce sizes.