Coors Light, the World’s Most Refreshing Beer, is the second best-selling beer in the U.S. Introduced in 1978 by Coors Brewing Co., Coors Light has been a favorite in delivering the ultimate in cold refreshment ever since. Coors Light’s unique frost-brewing process locks in a taste as cold as the Rockies. The simple, silver-toned can caught people’s attention and the brew was nicknamed the “Silver Bullet” as sales climbed. Recent Coors Light innovations include the Cold Activated Bottle, Super Cold Draft, the Vented Wide Mouth Can with Frost Brew Liner and a Cold Activated Can.