Original Light Beer Returns To Original Look On All Fronts

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Miller Lite Packaging, Advertising, Marketing All to Feature Classic Look That Established the Light Beer Category As the saying goes, there’s a first for everything; and thank goodness for that. Back in 1975, Miller Lite revolutionized the entire beer category, becoming the first successful low-calorie beer and creating what has…

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Redd’s Apple Ale Takes a Turn for the Wicked

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Redd’s is introducing Redd’s Wicked Apple, the first refreshingly hard ale of its kind. At eight percent alcohol by volume, Redd’s Wicked Apple is a hard ale that amplifies Redd’s crisp apple flavor for an experience that starts strong and finishes smooth. “Redd’s Wicked Apple was created to provide a…

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Blue Moon Releases Cinnamon Horchata Ale

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This August, Blue Moon Brewing Company is introducing Blue Moon® Cinnamon Horchata Ale. Crafted with cinnamon, Belgian dark candy sugar and long-grain rice, the ale delivers a subtle sweetness and a smooth, creamy finish that is sure to delight Blue Moon drinkers over 21 years-of-age. The ale is inspired by…

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Presenting Smith & Forge Hard Cider

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Launching this month, Smith & Forge is a hard cider fermented in the tradition of days gone by. With a rich amber color, 6% alcohol by volume (ABV), a distinct, not-too-sweet taste and a fantastically crisp finish, Smith & Forge is built to refresh. “There was a time when more…

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Miller Fortune: Your Fortune Awaits

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Miller Fortune, developed to compete within spirits occasions is the newest brewing innovation from Miller Brewing Company. Now available nationwide, Miller Fortune is an un-distilled, spirited golden lager with a rich, balanced taste and 6.9 percent alcohol by volume (ABV). The jet black bottle is adorned with a Miller script…

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The Original Light Beer Brings Back Original Lite Can

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Miller Lite, the beer that launched the light beer category, invites consumers to reach for a piece of brewing history. On January 1, 2014, Miller Lite will release the limited-edition Original Lite Can, an updated version of the iconic packaging that changed the beer industry almost 40 years ago. The…

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RJ Rockers Brands Rolling Out Across Georgia

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J&L Ventures is proud to announce the launch of RJ Rockers Son of a Peach and RJ Rockers Bell Ringer Ale in the markets served by North Georgia Distributing (Rome, GA), Jackson Beverages (Griffin and LaGrange, GA), Triangle Wholesalers (Columbus, GA), Macon Beverage Company (Macon, GA), and Better Brands of…

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Samuel Adams to Launch Boston Lager in Cans

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Boston Beer Company (NYSE: SAM) announced today that for the first time it plans to offer Samuel Adams Boston Lager in a can – but not just any can. The new can design – the result of two years of ergonomic and sensory research and testing – aims to provide…

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Third Shift Amber Lager Now Available

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Everyone loves a good story, and this one is about beer, passion and never clocking out. Following a test run this past summer, Third Shift Amber Lager is now available at retailers and bars in Georgia and South Carolina. Third Shift is as much about collaboration as it is invention…

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